MTR | Instant Win
To celebrate the 25th Anniversary of the establishment of the HKSAR, MTR launched the Instant Win lucky draw campaign to drive engagement on the MTR Mobile app.
Service:
In‑app production (Layout Design, Server Setup & Hosting, Internal UAT, Bugs Fix, Load- test etc)
12‑sheet & 4‑sheet KV design for placements
Full promotional strategy for campaign launch
Social media content creation
KOL & micro‑influencer lineup and management
MTR Mobile in‑app social content development
Media page collaborations
Ad boosting and retargeting optimization
Service Type:
Application Production
Role:
Growth Hack Manager @ Guru Online
We developed all key visuals, including the in‑app UI, 12‑sheet, and 4‑sheet station KVs, and executed a full‑funnel promotional plan to maximize campaign visibility at launch.
Our team supported the project end‑to‑end, from in‑app production to integrated promotional planning across online and offline channels.
